Tuesday, September 09, 2008

Proton launches something special

There’s certainly something special for car buyers this coming festive season, what with Proton announcing that a new Persona variant is to grace the streets. It’s called the Persona SE (Special Edition), and the car was unveiled on Tuesday night at Cineleisure in Petaling Jaya, exactly a year after the Persona made its debut.

The numerous enhancements should have the young and young at heart drooling, because the Special Edition now packs a more premium and sportier outlook, both interior and exterior-wise.

The interior is now dressed in black leather on all seats, extending to the steering wheel, gear knob, arm rest and door panels. The car also gets a newer meter panel, which was first seen in the facelifted GEN2.

An extra-large GPS system is also included in the SE for the driver’s convenience, and is mounted on the windscreen. There’s also cruise control as standard issue on this one.

On the outside, the Persona SE is a head-turner, and the styling of the car has been refined with a matching body kit that not only offers better aerodynamics but lends the car a unique fashion statement as well.

The door handles are finished with silver matte paint, and the same hue can be found on the front grille of the car, which is flanked by new stylish head lamps with black bezels.

As with other Persona variants, the car is equipped with a 1.6l Campro IAFM engine, and you get ABS with EBD, as well as dual front airbags.

Two new colours are being offered on the SE, and they’re called Brilliant Red and Blue Haze.

The premium treatment on the Persona SE, however, does not come at a premium price – for RM59,800 (on-the-road, with insurance) you get a car equipped with a high level of luxury and enhancements.

Proton is targeting sales of the Persona SE at 500 units monthly. To date, Persona bookings have totaled 52,112 units since its launch in August 2007, and the car recently won the Frost and Sullivan 2008 Best Model of the Year award.

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