Thursday, April 24, 2008

Honda Sub-Brand In China - Li Nian

Honda’s joint venture company in China Guangzhou Honda Automobile Co., Ltd. has announced a new car brand called Li Nian, which is positioned much alike to what Toyota is doing with its Scion brand in the United States. A rough translation or meaning to Li Nian is “idea”, according to Guangzhou Honda.

The company displayed the Li Nian Concept at the 2008 Beijing International Automobile Exhibition, which is set to be one of the Li Nian brand’s first cars. The Li Nian Concept is a compact SUV-like vehicle based on the Honda Jazz / Honda Fit platform.

Unlike the Jazz/Fit’s L-series engines, the Li Nian Concept is powered by a 1.8 liter engine, most likely the R18A1 SOHC i-VTEC engine. It’s styling is decidedly European, with obvious cues taken from the Volkswagen iroc Concept and Ford’s new Kinetic design Fiesta and Kuga SUV.

Li Nian’s first production car will be based on this concept design, and will make its debut in 2010. The Li Nian Concept was designed entirely by Guangzhou Honda Automobile R&D, and while Honda Japan will support the company, most R&D, marketing and sales efforts will be initiated by the Chinese company.

No comments: