Thursday, January 10, 2008

Europestar RCR Launched in China

The Europestar RCR was officially launched in China on the 9th of January 2008 in Beijing. Europestar is a brand of Youngman Automobile Sales Co. Ltd., and the Europestar RCR is basically a rebadged Proton GEN2.

Youngman is confident of selling the 30,000 CBU units of Proton GEN2s within the 20 month delivery period, and has appointed 40 dealers to support the launch in terms of managing its sales, service and spare parts operations for the Europestar brand in China. CKD operations will begin soon after at Youngman’s plant in Jinan, which has an annual capacity of 300,000 units.

The Europestar RCR is targeted at small business owners, middle-income salaried workers and civil servants between the ages of 25-35 who Youngman expects to find the model stylish, comfortable and yet affordable. Youngman wants to capture 20% of the hatchback market in China within 2 years.

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