Thursday, November 08, 2007

Tokyo Motor Show 2007

AS one of the key events in the annual motor show calendar, the Tokyo Motor Show (TMS) is for Asia what Frankfurt is for Europe and Detroit is to the North American markets. The biennial car extravaganza (odd years for passenger cars, alternating with commercial vehicles in the even years, though no show was held in 2006) provides a valuable insight into Japanese design trends and thinking of the near future.

No shortage of walking, for sure.Though the 40th edition felt somewhat subdued and less vibrant on the first press day than the 2005 show, there was enough to suggest that the event – which continues to be run at the Makuhari Messe in Chiba, where it has been located since 1989 – should happily serve its primary aim of satisfying the Japanese buying public. All the shapes, lines and curves you can think of. Here, Mazda's evolving take on that which was started with its Nagare concept (foreground). In line with current trends, this year’s show – which started yesterday and ends on Nov 11 – continues to promote green and greener.

Do you feel the excite?The theme for this year is “Catch The News, Touch The Future.” The intended expression is that this is the place to encounter the present and catch more than a glimpse of what’s ahead. Which it does, effectively.

In terms of size, this year’s show is larger by 11% than the 2005 version, offering 44,587 square metres of display space, with more than 240 companies from 11 countries taking part in the event. The event two years ago drew more than 1.5mil visitors, and the organisers, the Japan Automobile Manufacturers Association (JAMA), will surely be hoping to improve on those figures this year.

Primarily, it showcases passenger vehicles, both concept and new, soon-to-be on-the-road offerings, but there is much more to see than that. Besides motorcycles, which also forms a big draw at the TMS, ground events, from 4x4 adventure to safety test rides, and a host of other displays – from ancillary suppliers, publications and parts manufacturers – do their bit in providing a balanced feel to the event. Support services and ancillaries are well represented.Indeed, there’s something to be had for everyone at the show, as long as you’re interested in anything motoring-related. Children aren’t left out either, with art exhibits and a Kid’s Park where they can take in their share of cars, miniature and toys they may be.

Nowhere else in the world. Not Frankfurt, Geneva or the NAIAS.For those not interested in cars but still end up at the show somehow, there’s always the daring fashion on the ladies. And the ladies themselves, of course.

1 comment:

misslimleen said...

taken lots pics at the japan motorshow :