Tuesday, May 22, 2007

Mitsubishi Lancer 2008 Launching Date in Singapore

Although there is no official announcement when the Mitsubishi Lancer 2008 will be launched in Singapore, where C&C will not ever announce unless towards the ery last minutes, we can predict the Mitsubishi Lancer launching date by looking at the following sign and symtoms:-

(1) Reducing Price in Lancer 2007
The exisitng FL CS3 price will be quite stable for a while and then it will be reduce dramactically or C&C may throw in lots of freebies into the car. Of course, C&C has to clear its existing stocks before the new 2008 can be officially launched.

(2) Lancer Evo 9 MR
Evo 9 MR was launched not long ago, in fact, I have not seen one on the road. I strongly believe that the lancer 2008 will be launched together with the new Evo X. Otherwise the impact of launching the new lancer 2008 will definately make the buyer wait for the launching for Evo X. Like what is going to happen to Lancer CS3, Evo 9MR will also have slight reducing of the price prior to the launched.

(3) Festive Season
New cars normally will be laucnhed during the festive season, such as Chinese New Year or Hari Raya Puasa. However, in my opinion, C&C most likely will make used of the Festive season sales to boost the promotion of the existing lancer CS3 stocks. Unless there are only limited stock left over.

(4) Launching Date of Other cars
Grandis, Evo 9, Lancer CS3 launched in the month of February, where Colt laucnhed in April. As mentioned in the point (3), C&C may make this upcoming Chinese New Year a very interesing one, either clearing their existing stocks, or to launch their new cars.

Based on my projection, I believe C&C may launch their Mitsubishi Lancer 2008 together with their Evo X in the month of February or April 2008. This will depend whether the following marketing strategy:-

(1) to boost the sales in February with new cars or
(2) to clear the existing stock and to boost the sales in the quiet month April 2008

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